Going through with the client to form the identity of his product also as the graphic designer helped to define the characteristic of the space. It was clear that the most important space is the workout studios where the magic happen. Though, focusing in the community, it was really important to create the "social" spaces where the girls can chat, talk and chill before and after workout.

The 4 branches are located in different part of town addressing different clientele therefore each of them have a slightly different style but keeping the main identity and brand accent of the studio.

All of them were design keeping in mind the women-empowerment motives.